Solar sector social media specialists

Award-Winning Solar Social Media Marketing Agency

Social Media That Sells Solar

Posting content is easy. Generating enquiries from it is a different skill entirely.

Solar customers spend time on social media before they ever search Google. They see a post, they follow a brand, they build trust over time, and then they enquire. We build solar social media strategies that work with that journey, turning followers into leads and likes into business.

Results That Matter

180% increase in impressions

Delivered for Effective Energy Group through integrated social media and digital strategy.

192% increase in website clicks

Organic growth achieved for a leading renewable energy group across multiple brands.

60 new clients in 3 months

Lead generation target hit at 50% lower cost per lead for Chameleon Technology, a renewable energy innovator.

Get Your Free Solar Marketing Audit

Find out exactly where your solar business stands online. Written report delivered within five working days, no obligation.

Why Choose Phantom Digital for Solar Social Media?

Solar sector experience: we have managed social media for solar installers, renewable energy groups and clean tech businesses across the

UK Proven results: measurable commercial impact for renewable energy clients across organic and paid social

Full service team: social media, SEO, design, content and automation under one roof so your channels work together

Award winning: Best Digital Marketing Agency 2025 in Liverpool at the SME News UK Enterprise Awards

Transparent communication: clear reporting and no jargon

Awards & nominations

Why Solar Companies Need Specialist Social Media Marketing

Trust is built before the enquiry

Solar customers research extensively. Social media is where they form their first impression of your brand, often weeks before contacting you.

Long sales cycle support

Social media keeps your brand front of mind throughout a considered buying journey, nurturing prospects from awareness to enquiry.

Sector specific content

Solar social media requires content that educates, reassures and converts. Generic content agencies do not understand your customers or their concerns.

Community and credibility

A well managed social presence builds a community around your brand, generating reviews, referrals and repeat business over time.

Paid social amplification

Organic reach has limits. Strategic paid social campaigns put your brand in front of exactly the right audience at the right moment.

Competitive advantage

Most solar installers manage social media inconsistently or not at all. A strong, consistent presence is a straightforward way to stand out.

Who We Work With

We manage social media for solar and renewable energy businesses including:

  • Residential solar installers
  • Commercial solar developers
  • Solar farm operators
  • Heat pump installers
  • EV charging businesses
  • Renewable energy groups and multi-brand operators

Our Solar Social Media Services

Social media management

Full management of your solar social channels including content creation, scheduling, posting and community engagement across Facebook, Instagram and LinkedIn.

Solar content creation

Bespoke graphics, captions and video content created specifically for the solar sector, designed to educate, engage and convert your audience.

Paid social advertising

Targeted paid social campaigns that put your solar brand in front of homeowners and commercial decision makers actively considering solar investment.

Content boosting

Strategic amplification of your best performing organic content to maximise reach and generate more enquiries at lower cost.

Content calendar and strategy

Monthly content plans aligned with your sales goals, seasonal opportunities and key industry moments in the solar calendar.

Performance reporting

Clear monthly reports showing reach, engagement, follower growth and lead generation so you always know what is working.

How We Deliver Results

Discovery and audit: reviewing your existing social presence, competitors and solar audience behaviour

Strategy development: building a solar social media plan aligned with your business goals and target customers

Content creation: producing sector specific visuals, copy and video content that resonates with solar buyers

Scheduling and management: keeping your channels active, consistent and engaging every day

Ongoing optimisation: continuous refinement based on performance data and reporting

Real results for real renewable and solar businesses

See how we’ve helped businesses achieve measurable results.

Effective Energy Group

 

Impressions: 180% increase | Clicks: 192% increase | Conversion rate: +3%

Unified four renewable energy brands under a single digital strategy including social media management, delivering significant growth in visibility and lead quality.

Read the full case study here. 

Chameleon Technology

60 new clients in 3 months | 100% of lead generation target achieved | Cost per lead reduced by 50%

Built a complete digital and social media presence for a renewable energy innovator, delivering outstanding commercial results from launch.

Read the full case study here.

Client reviews

Phantom Digital is proud to hold a five star rating on Google from local businesses. Here are a few comments from our clients:

Posted on Google
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La Vida Liverpool
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Another fantastic job by these legends! Chloe and Meg smashed it for Liverpool Book Festival once again -- with incredible photography and videography content that captured the event beautifully1 Thank you guys x
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Becky
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Chloe was incredible, super organised at the photoshoot, set up everything we needed professionally and accommodated all our weird and wonderful requests. Shoutout to Josh for assisting Chloe and his diligence with the videography. We would absolutely recommend them and use them again for photography!
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Jackie Fairweather
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I attended the Galentine's event with the lovely ladies and I thoroughly enjoyed myself, had fun and came away with some amazing content and knowledge.
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Jack Collins profile picture
Jack Collins
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We have been working with Matt at Phantom Digital to spruce up our website - we wanted a clean, modern and timeless website. Matt paid attention to the brief and understood our vision. He nailed our expectations on the aesthetic, feel and user experience of the site and was very responsive in making any changes we requested. We would highly recommend their website design services - always good to work with people who listen to their clients and their needs.
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Harry Sheridan
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Justine and her team were fantastic again My 3rd time using phantom and I could not recommend them highly enough From helping me with my road show and website - they had ideas and solutions for everything
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Duncan Mcdermott profile picture
Duncan Mcdermott
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I’ve done lots of work with Justine and the team over the years! They are great and go above and beyond.
Posted on Google
Charlotte Forde profile picture
Charlotte Forde
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Justine is such a pleasure to work with. Very professional and creative and provided me with ideas that I would never have thought of without her guidance. I would highly recommend Phantom Digital, great value and service!
Posted on Google
John Mallon profile picture
John Mallon
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Justine works professionally and confidently in all areas of the digital marketing area I would recommend phantom digital to anyone
Posted on Google
James Harrop profile picture
James Harrop
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The Phantom team has been an instrumental addition to our marketing efforts. Depth in knowledge, creative and commercial minded. Couldn’t ask for much more! Thank you
Posted on Google
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Fur n Babies
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I really can't fault any of my experiences with Phantom. Speed of service, quality of work and laser focus on detail would be few of the many reason I would recommend to anyone. Justine done a great job of undertanding my requirements and turning my muddled ideas in my head into something special. I will continue to use them for all future work!!!

You can read more verified feedback on our Google Business profile.

Ready to Make Your Solar Social Media Work Harder?

Stop posting without a strategy. Let us build a solar social media presence that generates real enquiries.


Everything you need to know about solar social media marketing

Facebook and Instagram work well for residential solar, reaching homeowners in the consideration phase. LinkedIn is more effective for commercial solar, targeting facilities managers and business decision makers. We recommend the right mix for your specific audience.

Organic social media builds momentum over three to six months. Paid social campaigns can generate enquiries much faster. Most solar clients see meaningful engagement growth within the first month.

Yes. We handle everything including graphics, captions, video content and scheduling. You stay focused on running your solar business while we manage your social presence.

Yes. We manage both organic social media and paid campaigns, often combining the two for maximum impact. Boosting well performing organic content is one of the most cost effective ways to grow reach.

Yes. We have worked with solar installers, renewable energy groups and clean tech businesses. We understand your customers, their concerns and the content that moves them from interest to enquiry.