Solar sector SEO specialists

Award-Winning Solar SEO Agency

Your Competitors Are Ranking. Are You?

Right now, someone in your area is searching for a solar installer. They will call the first business they trust. That business should be yours.

SEO is how you get there. Not paid ads that disappear the moment you stop spending. Not social posts that get buried in an algorithm. Organic search visibility that works around the clock, compounds over time, and delivers qualified solar leads consistently.

We have built websites to over 100,000 monthly visitors. We know what it takes.

Results That Matter

180% increase in impressions

Delivered for Effective Energy Group through integrated SEO and content strategy.

192% increase in website clicks

Organic growth achieved for a leading renewable energy group across multiple brands.

3x increase in organic traffic

Targeted SEO strategy improved lead quality alongside organic visibility for a major renewable energy client.

Get Your Free Solar Marketing Audit

Find out exactly where your solar business stands online. Written report delivered within five working days, no obligation.

Why Choose Phantom Digital for Solar SEO?

Solar sector experience: we have worked with solar installers, renewable energy groups and clean tech businesses across the UK

Proven results: 192% increase in clicks and 180% increase in impressions for a major renewable energy client

Full service team: SEO, design, content, social and automation under one roof

Award winning: Best Digital Marketing Agency 2025 in Liverpool at the SME News UK Enterprise Awards

Transparent communication: clear reporting and no jargon

Awards & nominations

Why Solar Companies Need Specialist Digital Marketing

Solar sales cycle

Solar purchases are considered decisions. Your customers research for weeks before contacting an installer. SEO puts you in front of them at every stage of that journey.

Trust is everything

Customers are spending thousands. Organic search rankings build the credibility and confidence that paid ads simply cannot replicate.

Sector specific search behaviour

Solar customers search differently. Generic SEO misses the specific terms that drive qualified enquiries from serious buyers.

Qualified leads not just traffic

We attract visitors who are actively researching solar solutions and ready to make a decision, not passive browsers.

Competitive Market

The solar sector is growing fast and so is the competition online. Visibility is no longer optional for installers and developers.

Compound growth

Unlike paid ads, SEO builds momentum over time. The longer you invest, the stronger your visibility and the lower your cost per lead becomes.

Who We Work With

We deliver solar SEO strategies for:

  • Residential solar installers
  • Commercial solar developers
  • Solar farm operators
  • Heat pump installers
  • EV charging businesses
  • Renewable energy groups and multi-brand operators

Our Solar SEO Services

Every solar business is different, and so is every campaign we run. Here is how we help solar companies grow.

Local solar SEO

Dominate your local area. We optimise your Google Business Profile, boost map pack rankings and ensure nearby customers find you before your competitors.

National solar SEO

Target high-value solar keywords across the UK and position your business as a national authority in the solar sector.

Technical solar SEO

We fix the technical issues that hold solar websites back including crawl errors, site speed, mobile optimisation and structured data.

Content strategy

We create solar-specific content that answers your customers questions, builds trust and converts visitors into enquiries.

Link building and digital PR

Grow your authority with high-quality backlinks from trusted renewable energy and industry publications.

On-page optimisation

We refine your existing pages including structure, metadata and content to maximise their ranking potential.

How we deliver results

Discovery and audit: in-depth review of your current rankings, site health, competitors and solar keyword opportunities

Keyword and competitor research: identifying the most valuable solar search terms for your business and location

On-site optimisation: refining your page structure, metadata and content to align with target keywords

Content and link building: building authority through solar-specific content and high-quality backlinks from trusted publications

Ongoing growth and reporting: transparent monthly reports and continuous improvement

Real results for real renewable and solar businesses

See how we’ve helped businesses achieve measurable results.

Effective Energy Group

Impressions: 180% increase | Clicks: 192% increase | Conversion rate: +3%

Approach: Approach: Unified four renewable energy brands under a single SEO strategy. Implemented a robust SEO framework, content strategy and ongoing optimisation across the group.

Results: As organic traffic scaled significantly, Phantom Digital worked with Effective Energy Group to improve lead quality and conversion rate, ensuring growth in visibility translated into better, more qualified enquiries rather than simply more volume.

Read the full case study here. 

Client reviews

Phantom Digital is proud to hold a five star rating on Google from local businesses. Here are a few comments from our clients:

Posted on Google
La Vida Liverpool profile picture
La Vida Liverpool
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Another fantastic job by these legends! Chloe and Meg smashed it for Liverpool Book Festival once again -- with incredible photography and videography content that captured the event beautifully1 Thank you guys x
Posted on Google
Becky profile picture
Becky
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Chloe was incredible, super organised at the photoshoot, set up everything we needed professionally and accommodated all our weird and wonderful requests. Shoutout to Josh for assisting Chloe and his diligence with the videography. We would absolutely recommend them and use them again for photography!
Posted on Google
Jackie Fairweather profile picture
Jackie Fairweather
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I attended the Galentine's event with the lovely ladies and I thoroughly enjoyed myself, had fun and came away with some amazing content and knowledge.
Posted on Google
Jack Collins profile picture
Jack Collins
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We have been working with Matt at Phantom Digital to spruce up our website - we wanted a clean, modern and timeless website. Matt paid attention to the brief and understood our vision. He nailed our expectations on the aesthetic, feel and user experience of the site and was very responsive in making any changes we requested. We would highly recommend their website design services - always good to work with people who listen to their clients and their needs.
Posted on Google
Harry Sheridan profile picture
Harry Sheridan
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Justine and her team were fantastic again My 3rd time using phantom and I could not recommend them highly enough From helping me with my road show and website - they had ideas and solutions for everything
Posted on Google
Duncan Mcdermott profile picture
Duncan Mcdermott
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I’ve done lots of work with Justine and the team over the years! They are great and go above and beyond.
Posted on Google
Charlotte Forde profile picture
Charlotte Forde
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Justine is such a pleasure to work with. Very professional and creative and provided me with ideas that I would never have thought of without her guidance. I would highly recommend Phantom Digital, great value and service!
Posted on Google
John Mallon profile picture
John Mallon
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Justine works professionally and confidently in all areas of the digital marketing area I would recommend phantom digital to anyone
Posted on Google
James Harrop profile picture
James Harrop
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Phantom team has been an instrumental addition to our marketing efforts. Depth in knowledge, creative and commercial minded. Couldn’t ask for much more! Thank you
Posted on Google
Fur n Babies profile picture
Fur n Babies
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I really can't fault any of my experiences with Phantom. Speed of service, quality of work and laser focus on detail would be few of the many reason I would recommend to anyone. Justine done a great job of undertanding my requirements and turning my muddled ideas in my head into something special. I will continue to use them for all future work!!!

You can read more verified feedback on our Google Business profile.

Ready to grow your solar search?

Stop losing customers to competitors who rank above you. Let us build a solar SEO strategy that gets your business seen and chosen.


Everything you need to know about solar SEO

Most solar businesses see meaningful movement within 3 to 6 months. Competitive national terms take longer but results compound over time. We set realistic expectations from day one.

Both. Residential and commercial solar require different keyword strategies and content approaches. We tailor every campaign to the specific audience and geography you are targeting.

We have direct experience delivering SEO results for solar and renewable energy businesses. We understand how solar customers search, what questions they ask before buying, and what it takes to rank in a competitive and growing sector.

Both. Many solar businesses benefit from a combination, dominating local search for installation enquiries while building national authority for broader brand visibility.

Every campaign is priced based on your goals, competition and target market. Get in touch for a straightforward conversation about what would work for your budget.