Solar sector email marketing specialists

Award-Winning Solar & Renewables Email Marketing Agency

Solar Email Marketing That Nurtures Leads and Drives Conversions

Solar customers rarely buy immediately. They research, compare and consider before committing to a significant investment. Email marketing keeps your brand front of mind throughout that journey, nurturing prospects from initial interest to a confirmed installation.

We build solar email marketing strategies that work alongside your SEO and social media, turning your existing audience into a consistent source of qualified enquiries.

Results That Matter

180% increase in impressions

Delivered for Effective Energy Group through integrated digital strategy including email marketing.

192% increase in website clicks

Organic and email-driven growth across a leading renewable energy group.

60 new clients in 3 months

Lead generation target achieved for Chameleon Technology at 50% lower cost per lead.

Get Your Free Solar Marketing Audit

Find out exactly where your solar business stands online. Written report delivered within five working days, no obligation.

Why Choose Phantom Digital for Solar Email Marketing?

Solar sector experience: we have delivered email marketing for solar installers, renewable energy groups and clean tech businesses across the UK

Proven results: measurable commercial impact for renewable energy clients through integrated digital strategies

Full service: email marketing, SEO, social media, content and web design under one roof

Award winning: Best Digital Marketing Agency 2025 in Liverpool at the SME News UK Enterprise Awards

Transparent communication: clear reporting and no jargon

Awards & nominations

Why Solar Companies Need Specialist Email Marketing

Long sales cycle support

Solar is a considered purchase. Email marketing keeps your brand visible and trusted throughout a buying journey that can last weeks or months.

Nurture leads who are not ready to buy yet

Most website visitors are not ready to enquire immediately. Email marketing captures and nurtures those prospects until they are.

Cost effective lead generation

Email marketing delivers one of the highest returns on investment of any digital marketing channel, with no ongoing ad spend required.

Educate and build trust

Solar customers have questions. Email sequences that answer those questions build the trust that converts prospects into paying customers.

Re-engage existing customers

Previous customers are your warmest audience. Email marketing keeps them engaged and generates referrals and repeat business.

Works alongside your other channels

Email reinforces your SEO, social media and content efforts, creating a joined-up customer journey across every touchpoint.

Who We Work With

We deliver solar email marketing strategies for:

  • Residential solar installers
  • Commercial solar developers
  • Solar farm operators
  • Heat pump installers
  • EV charging businesses
  • Renewable energy groups and multi-brand operators

Our Solar Email Marketing Services

Lead Nurture Sequences

Automated email sequences that guide solar prospects from initial interest through to enquiry, answering their questions and building trust at every stage.

Customer welcome campaigns

Professional onboarding email sequences that set expectations, build relationships and generate referrals from new solar customers.

Newsletter campaigns

Regular email newsletters that keep your audience engaged, showcase completed installations and position your business as the leading solar expert in your area.

Promotional campaigns

Targeted email campaigns around seasonal opportunities, government incentives and new product launches that drive enquiry spikes at the right moments.

Re-engagement campaigns

Win back cold leads and lapsed customers with targeted sequences designed to reignite interest and generate new enquiries from your existing database.

Performance reporting

Clear monthly reporting on open rates, click rates, conversions and revenue attributed to email, so you always know what is working.

How We Deliver Results

Discovery and audit: reviewing your existing email activity, audience and the opportunities within your current database

Strategy development: building a solar email marketing plan aligned with your sales cycle and business goals

Content creation: writing compelling solar-specific email content that educates, engages and converts

Automation setup: building sequences and workflows that nurture leads and re-engage prospects automatically

Ongoing optimisation: continuous testing, refinement and transparent reporting to maximise results

Real results for solar and renewables clients

Effective Energy Group

Impressions: 180% increase | Clicks: 192% increase | Conversion rate: +3%

Unified four renewable energy brands under a single integrated digital strategy delivering significant growth in visibility, lead quality and conversion rates.

Read the full case study here.

Chameleon Technology

60 new clients in 3 months | 100% of lead generation target achieved | Cost per lead reduced by 50%

Built a complete digital and email marketing presence for a renewable energy innovator, delivering outstanding commercial results from launch.

Read the full case study here.

Client reviews

Phantom Digital is proud to hold a five star rating on Google from businesses we have worked with. Here are a few comments from our clients:

Posted on Google
La Vida Liverpool profile picture
La Vida Liverpool
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Another fantastic job by these legends! Chloe and Meg smashed it for Liverpool Book Festival once again -- with incredible photography and videography content that captured the event beautifully1 Thank you guys x
Posted on Google
Becky profile picture
Becky
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Chloe was incredible, super organised at the photoshoot, set up everything we needed professionally and accommodated all our weird and wonderful requests. Shoutout to Josh for assisting Chloe and his diligence with the videography. We would absolutely recommend them and use them again for photography!
Posted on Google
Jackie Fairweather profile picture
Jackie Fairweather
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I attended the Galentine's event with the lovely ladies and I thoroughly enjoyed myself, had fun and came away with some amazing content and knowledge.
Posted on Google
Jack Collins profile picture
Jack Collins
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been working with Matt at Phantom Digital to spruce up our website - we wanted a clean, modern and timeless website. Matt paid attention to the brief and understood our vision. He nailed our expectations on the aesthetic, feel and user experience of the site and was very responsive in making any changes we requested. We would highly recommend their website design services - always good to work with people who listen to their clients and their needs.
Posted on Google
Harry Sheridan profile picture
Harry Sheridan
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Justine and her team were fantastic again My 3rd time using phantom and I could not recommend them highly enough From helping me with my road show and website - they had ideas and solutions for everything
Posted on Google
Duncan Mcdermott profile picture
Duncan Mcdermott
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I’ve done lots of work with Justine and the team over the years! They are great and go above and beyond.
Posted on Google
Charlotte Forde profile picture
Charlotte Forde
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Justine is such a pleasure to work with. Very professional and creative and provided me with ideas that I would never have thought of without her guidance. I would highly recommend Phantom Digital, great value and service!
Posted on Google
John Mallon profile picture
John Mallon
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Justine works professionally and confidently in all areas of the digital marketing area I would recommend phantom digital to anyone
Posted on Google
James Harrop profile picture
James Harrop
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Phantom team has been an instrumental addition to our marketing efforts. Depth in knowledge, creative and commercial minded. Couldn’t ask for much more! Thank you
Posted on Google
Fur n Babies profile picture
Fur n Babies
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I really can't fault any of my experiences with Phantom. Speed of service, quality of work and laser focus on detail would be few of the many reason I would recommend to anyone. Justine done a great job of undertanding my requirements and turning my muddled ideas in my head into something special. I will continue to use them for all future work!!!

You can read more verified feedback on our Google Business profile.

Ready to Turn Your Solar Audience Into Paying Customers?

Stop leaving warm leads untouched in your database. Get in touch with us for a completely free discussion call about your email marketing requirements.


Everything You Need to Know About Solar Email Marketing

Promotional campaigns can generate enquiries within days of sending. Nurture sequences build momentum over weeks and months as your audience grows and warms up.

Yes. We handle everything including strategy, copywriting, design, automation setup and ongoing management.

We work with all major email marketing platforms including Mailchimp, Klaviyo, HubSpot and ActiveCampaign. If you already have a platform we will work within it.

Email works best alongside SEO and social media rather than instead of them. It captures and nurtures the audience your other channels attract, increasing the overall conversion rate of your marketing.

Every campaign is scoped and priced based on your database size, goals and requirements. Get in touch for a straightforward conversation about your budget.