Solar sector specialists

Solar Digital Marketing Agency

Integrated Solar Marketing That Fills Your Pipeline

Trusted by solar and renewable energy businesses across the UK, Phantom Digital delivers full-service digital marketing built specifically for the solar sector. We help you reach the right customers and turn attention into measurable leads.

Your customers are researching solar on search engines, social media and review sites before they ever contact an installer. The question is whether your marketing reaches them at the right moment: before your competitors do.

We build integrated solar marketing strategies that work together, not in isolation.

Results That Matter

180% increase in impressions

192% increase in website clicks

Organic growth achieved for a leading renewable energy group across multiple brands.

3x increase in organic traffic

Get Your Free Solar Marketing Audit

Find out exactly where your solar business stands online. Written report delivered within five working days, no obligation.

Our Solar Marketing Services

Every solar business is different, and so is every strategy we create. Here’s how we help solar companies grow.

Why Solar Companies Need Specialist Digital Marketing

Solar sales cycle

Solar purchases are considered decisions. Your marketing needs to educate and nurture, not just advertise.

Trust is everything

Customers are spending thousands. Your digital presence needs to build confidence before they ever pick up the phone.

Sector specific search behaviour

Solar customers search differently. Generic marketing misses the terms that actually drive enquiries.

Qualified leads not just traffic

We attract visitors actively researching solar solutions, not passive browsers.

Competitive Market

The solar sector is growing fast and so is the competition. Visibility is no longer optional.

Compound Growth

SEO and content marketing build momentum over time, delivering leads long after the work is done.

Why Choose Phantom Digital for Solar Marketing?

  • Solar sector experience — we have worked with solar installers, renewable energy groups and clean tech businesses across the UK
  • Proven results — 192% increase in clicks and 180% increase in impressions for a major renewable energy client
  • Full service team — SEO, design, content, social and automation under one roof
  • Award winning — Best Digital Marketing Agency 2025 in Liverpool at the SME News UK Enterprise Awards
  • Transparent communication — clear reporting and no jargon

Awards & nominations

Who We Work With

We deliver solar and renewable energy marketing strategies for:

  • Residential solar installers
  • Commercial solar developers
  • Solar farm operators
  • Heat pump installers
  • EV charging businesses
  • Renewable energy groups and multi-brand operators

How We Deliver Results

Discovery & audit — in-depth review of your current digital presence, competitors and solar market opportunities

Strategy development — building your integrated solar marketing plan across the right channels for your goals

Implementation — launching campaigns with proper tracking, optimisation and quality control

Content & creative — producing solar-specific content and design that supports every channel

Ongoing optimisation — continuous testing, refinement and reporting to maximise ROI

Real results for real renewable and solar businesses

See how we’ve helped businesses achieve measurable results.

Effective Energy Group

Impressions: 180% increase | Clicks: 192% increase | Conversion rate: +3%

Approach: Unified four renewable energy brands under a single digital strategy. Implemented a robust SEO framework, content strategy and marketing automation across the group.

Results: Significant increase in group-wide organic search visibility, lead generation and conversion rates. A scalable digital foundation built for long-term growth.

Read the full case study here. 

Client reviews

Phantom Digital is proud to hold a five star rating on Google from local businesses. Here are a few comments from our clients:

Posted on Google
La Vida Liverpool profile picture
La Vida Liverpool
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Another fantastic job by these legends! Chloe and Meg smashed it for Liverpool Book Festival once again -- with incredible photography and videography content that captured the event beautifully1 Thank you guys x
Posted on Google
Becky profile picture
Becky
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Chloe was incredible, super organised at the photoshoot, set up everything we needed professionally and accommodated all our weird and wonderful requests. Shoutout to Josh for assisting Chloe and his diligence with the videography. We would absolutely recommend them and use them again for photography!
Posted on Google
Jackie Fairweather profile picture
Jackie Fairweather
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I attended the Galentine's event with the lovely ladies and I thoroughly enjoyed myself, had fun and came away with some amazing content and knowledge.
Posted on Google
Jack Collins profile picture
Jack Collins
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We have been working with Matt at Phantom Digital to spruce up our website - we wanted a clean, modern and timeless website. Matt paid attention to the brief and understood our vision. He nailed our expectations on the aesthetic, feel and user experience of the site and was very responsive in making any changes we requested. We would highly recommend their website design services - always good to work with people who listen to their clients and their needs.
Posted on Google
Harry Sheridan profile picture
Harry Sheridan
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Justine and her team were fantastic again My 3rd time using phantom and I could not recommend them highly enough From helping me with my road show and website - they had ideas and solutions for everything
Posted on Google
Duncan Mcdermott profile picture
Duncan Mcdermott
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I’ve done lots of work with Justine and the team over the years! They are great and go above and beyond.
Posted on Google
Charlotte Forde profile picture
Charlotte Forde
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Justine is such a pleasure to work with. Very professional and creative and provided me with ideas that I would never have thought of without her guidance. I would highly recommend Phantom Digital, great value and service!
Posted on Google
John Mallon profile picture
John Mallon
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Justine works professionally and confidently in all areas of the digital marketing area I would recommend phantom digital to anyone
Posted on Google
James Harrop profile picture
James Harrop
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The Phantom team has been an instrumental addition to our marketing efforts. Depth in knowledge, creative and commercial minded. Couldn’t ask for much more! Thank you
Posted on Google
Fur n Babies profile picture
Fur n Babies
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I really can't fault any of my experiences with Phantom. Speed of service, quality of work and laser focus on detail would be few of the many reason I would recommend to anyone. Justine done a great job of undertanding my requirements and turning my muddled ideas in my head into something special. I will continue to use them for all future work!!!

You can read more verified feedback on our Google Business profile.

Ready to grow your solar business?

Stop losing customers to competitors with a stronger digital presence. Let us build a solar marketing strategy that gets your business seen and chosen.


Everything you need to know about digital marketing

SEO typically shows meaningful results within 3-6 months. Social media and content marketing build momentum over time. We set realistic timelines from day one and report transparently throughout.

No — we work across renewable energy including heat pumps, EV charging and energy efficiency. Solar is our strongest vertical but our experience spans the wider clean energy sector.

We have hands-on experience delivering results for solar and renewable energy businesses specifically. We understand longer sales cycles, trust barriers and how solar customers search and make decisions — a general agency doesn’t.

Yes. Residential and commercial solar require different strategies — different search terms, different buying journeys, different decision makers. We tailor our approach accordingly.

Both. We work with regional installers targeting specific areas and national brands targeting UK-wide audiences. Most solar clients benefit from a combination of both.

Every solar business is different so every strategy is priced accordingly. We offer flexible packages from focused SEO campaigns to full-service marketing support. Get in touch for a straightforward conversation about what would work for your budget.