The UTS – Case Study
Client Overview
The UTS is a leading fitness and wellness centre in Wirral, offering state of the art facilities, expert fitness programmes and a strong community built around performance and results.
Phantom Digital has worked with The UTS since 2023, providing ongoing social media management and graphic design.
What We Do
We manage The UTS’s social media presence across Instagram and Facebook, creating content that grows their community and drives engagement.
We also handle all graphic design, from promotional graphics and class announcements to event coverage and reels.
The Results
The growth across both platforms has been outstanding.
Views increased to 1.2 million Followers up 272% Content interactions up 640.7% Reach up 15% Link clicks up 338%
Views up 107% Followers up 113% Content interactions up 59% Link clicks up 338% Visits up 29%
Three Month Snapshot
20k reach 290k views 6.2% interaction rate
Graphic Design
We create all visual content for The UTS across social media and marketing materials.
Branded event graphics, promotional posts, animated content and reels. The design work has helped build a recognisable, professional brand that stands out in a competitive fitness market.
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Outcome
The UTS has grown from a strong local gym into a highly visible fitness brand with a social media presence that reflects everything they stand for.
Consistent growth in followers, views and link clicks across both platforms shows the real commercial impact of great social media and design.
How we helped
Our Approach
- Social Media Management: We manage The UTS’s social media presence across Instagram and Facebook, creating content that grows their community, drives engagement and keeps their brand front of mind with members and prospective members alike.
- Graphic Design: We create all visual content for The UTS including branded event graphics, promotional posts, class announcements, animated content and reels. Every piece of content is designed to reflect the energy and ambition of the brand.
- Content Creation: We produce engaging content that highlights The UTS’s expertise, facilities and community, positioning them as the leading fitness centre in Wirral.
- Website Design: We designed and built The UTS’s modern, responsive website, showcasing their unique fitness offerings and facilities and optimised for both desktop and mobile users.
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Conclusion
Phantom Digital’s tailored digital marketing solutions successfully transformed The UTS’s online presence, driving growth and engagement. Our strategic approach to website design, SEO, content marketing, and social media has positioned The UTS as a prominent fitness center in Wirral.







