Andrew Molloy Foot & Ankle Surgery
Case Study: Building Andrew Molloy’s Personal Brand for Private Practice Success
Client Overview
Andrew Molloy is a distinguished foot and ankle surgeon who partnered with Phantom Digital to transition from NHS to private practice across Liverpool, Wirral and Cheshire.
Starting from scratch, we built his entire digital presence — brand, website, search visibility and social media — from the ground up.
What We Did
Brand Development: crafted a distinctive personal brand positioning Andrew as a leading private specialist, highlighting his expertise and unique value proposition in the healthcare sector
Website Design and Development: designed a professional, responsive website effectively communicating Andrew’s treatments and services, built to convert patient enquiries
Search Engine Optimisation: implemented a targeted local SEO strategy across Liverpool, Wirral and Cheshire, building treatment page authority and driving consistent organic traffic growth
Social Media Management: built Andrew’s presence across Instagram, Facebook and LinkedIn through consistent educational content, patient testimonials and video — achieving a 9.16% Instagram interaction rate, significantly above the healthcare industry average
Graphic Design: created professional brand assets and marketing materials aligned with Andrew’s identity as a leading private specialist
SEO Results
- 29 out of 37 target keywords ranking in the top 3 on Google
- 36 out of 37 target keywords ranking in the top 10
- 12 treatment pages targeting Liverpool, Wirral and Cheshire — the majority ranking number 1 or 2 for their local search term
- 5x increase in website traffic over 16 months
AI Search Visibility
Andrew now ranks number 1 across ChatGPT, Claude and Gemini for relevant local queries including terms like “can you suggest a good ankle surgeon in Liverpool.”
He dominates AI search results across Liverpool, Wirral and Cheshire, and appears consistently in national AI responses for specialist foot and ankle queries.
This level of AI search visibility is exceptionally rare and positions Andrew as the default recommendation when prospective patients ask AI tools for a specialist in his field.
How we helped
- Brand Development — distinctive personal brand positioning Andrew as a leading private specialist
- Website Design — professional, responsive website built to convert patient enquiries
- SEO — targeted local strategy across Liverpool, Wirral and Cheshire driving consistent organic growth
- Social Media — consistent educational content and video across Instagram, Facebook and LinkedIn
- Graphic Design — professional brand assets and marketing materials throughout
Discover how our expert digital marketing services can elevate your brand and drive success.
Outcome
Andrew’s personal brand was successfully launched and has grown consistently since. Private consultation enquiries have increased steadily, driven by dominant search visibility across both traditional search engines and AI tools.
His online presence continues to compound, reflecting the effectiveness of a fully integrated digital marketing strategy built around his long term growth.
“The photography and video content for our websites has been great. Phantom Digital were so easy to work with and always listened to our needs and vision integrating these ideas with their own.” Simon Corp, Managing Director
The photography and video content for our websites has been great. Phantom Digital were so easy to work with and always listened to our needs and vision integrating these ideas with there own.
